Villa Sandi invests in art and culture through a permanent installation with the aim of enriching the visitor experience in an increasingly emotional way.
After a year of work in collaboration with the AIKU center - Arte Impresa Cultura and Ca' Foscari foundation, the final project was presented on Tuesday 14 December "Time Reflections", with the aim of innovating the path to discover the territory and its symbolic wine. of culture, emotion and tradition.
The project has as its basic element the time which refers not only to the historicity of the Villa Sandi brand, but also to the passage of generation and the time needed to produce the wine, in this specific case the classic method.
Sight and hearing are the main senses of the immersive experience, which can be experienced by witnessing the projections of images on the bottles and on a network of tulle fabrics installed along the galleries of the cellar, in a game of movements that allows the visitor to interact with the installation. From nature to the care of the grapes in the field up to the vinification, the images blend with the music, composed of elements such as the human voice and stringed instruments, in dialogue with the sounds drawn from the production area during the bottling operations or the pour.